Hi, I'm Caroline
Marketer, Copywriter & Strategist
When I'm not on a deadline or designing a spread, I'm either in my workshop building something or at the planetarium with my two kiddos in tow. Read more to learn about my technical skills, strategic thinking, and the creative ways I do more with less.
When I'm not on a deadline or designing a spread, you can find me tinkering in my garage or reading up on latest trends in neuromarketing. Read more to learn about my technical skills, strategic thinking, and the creative ways I do more with less.
Marketer, Copywriter & Strategist
Hi, I'm Caroline
Technical Skills
Expert
Adobe Creative Suite
INDD, Illustrator, Photoshop, Bridge, Lightroom
Graphic Design
Ideation to execution of print and digital materials
Web Design & Wordpress CMS
Page layout and design
Mail Chimp/Constant Contact/Beepro
List management, email design, basic HTML, analytics
Microsoft SharePoint
Teams Administrator, Sharepoint Page Design
Power BI
Adminstrator
Salesforce
User experience, dashboard & report building
SEO & SEM
Ad copy and placement, oversight of optimization
On and off page SEO
Microsoft Office Suite
Excel: Nested formulas, pivot tables, light data manipulation
Word: Interactive document layout, template design
PP: Animation. Although you should {almost} never use them.
Ability to get to the 5th page of Google to figure it all out
Strategy & Marketing Leadership
Expert
Marketing Strategy
Audience segmentation, channel strategy, creative
Internal Communications
Company-wide communication strategy & execution
Social Media Marketing
Strategy, Creative, Placement, Retargeting
Media Relations & PR
Press release copywriting & management
Creative Strategy
Lead a creative team across all tactics and channels
Budgeting & Reporting
Full oversight of marketing budget and channel strategy
Marketing for special events
Strategic Partnership & event management
Cross-Functional Teams/Matrix
Strong PM and collaboration skills
Vendor Management
Strong vendor relations across all marketing channels
Copywriting
You're still reading, aren't you ;)