Marketing Plan Execution
This is where I shine. Give me a bird's nest of ideas and growth goals, and I can deliver a comprehensive marketing plan from ideation to execution, all wrapped up in a pretty Power BI bow.
Pictured: integrated campaign elements for a mammography campaign. Mammography appointments increased by 7% over the previous year, with the highest ever volume on record the second month of the campaign. Channels included TV, radio, direct mail, billboard, advanced digital retargeting, and social. Internal integration included Power BI analytics and monthly optimizing based on operational capacity.
Facebook or Youtube? Geofencing or SEM? Digital combinations are unlimited. Digital dollars are not. I pair effective digital strategy with compelling creative to drive engagement and ROI.
Broadcast & Media Relations
TV is a big deal, until it's not. After years of developing strong relationships in the industry, I have a deep understanding of the intricacies of media buying. I combine that with compelling creative, a strong brand voice, and an omni-channel strategy. The result? A brand consumers can trust.
Pictured: On set filming a :30 spot for a new MRI technology.
And much More
Marketing is my jam. From TV and radio to direct mail and social media, I have one goal: to connect. I believe in meaningful marketing and done right, consumers can consume better and businesses can have healthy bottom lines.
Other successful deployments include:
- Long form brochure design
- Magazine Ad design and placement
- Webpage and landing page development for B2C and B2B audiences
- Marketing for events
- Billboard design and placement
- Sports sponsorship ads and events